No, there is no such thing as a silver bullet for crisis communications. Because every crisis is unique, comes with its specific challenges. And because what was right yesterday can be wrong today. But there are a few basic principles that deserve attention – in peaceful times and especially in times of crisis. Here are five fundamentals we at Mundo Marketing embrace in any sort of emergency response.
E-newsletters don’t leave much margin for error. But follow a few simple rules, and your digital newsletter will be both effective and cost efficient.
Sooner or later, every business or institution will be faced with the question: Shouldn’t we reach out to the media? Include media relations in our efforts to reach our target audiences? Make our voice heard in print and online, maybe even on radio and TV?
– Strategic mindset
– Extensive experience
– Online and offline expertise
– Client comes first
– Small is beautiful
– Change is fact