Creating editorial content is one of our key competencies:
On target with respect to both quality and speed.
Simple professionalism for a German-speaking audience.
Appreciated by companies, institutions, advertising agencies, PR departments and publishers.
Writing a good media release requires skill. And a bit of creativity.
Making sure it reaches the right recipient is an art in itself – and essential.
Text shown on a screen needs to be different from text printed on paper.
Online content needs to be “fast”. Short, succinct, well structured – and SEO friendly.
Ad copy needs to convince. Quickly. With a compelling message, focused on benefit.
Reduced to the essence. Commanding attention and buy-in. A case for creativity.
Social media has its own rules and expectations, opportunities and risks.
Skill is as important as instinct. What works? It all depends on the audience.