Snapshot: Email Marketing
Client: Radtouren.de, German-language cycling webzine
Scope: Foster subscriber and customer relationships and alert to new webzine content. Reach out to potential advertisers.
Implementation: Subscribers receive news and updates from the world of cycling on a regular bi-weekly basis. Short teasers spark interest and direct readers to full content on the webzine’s homepage.
Vendors of bikes and accessories as well as destinations have the option to showcase their services to a highly attractive newsletter subscriber audience. In addition, the webzine offers a highly attractive environment for advertorials reaching out to cycling enthusiasts.
Result: The newsletter serves to foster the relationship with the webzine’s readers. It helps to boost website traffic with a positive trend in ad placements both in the newsletter and in the webzine.