Sustainability is no longer a niche issue. It is highly topical, socially relevant and affects companies in every industry. However, it is a complex subject and some basic principles should be observed when communicating it.
No, there is no such thing as a silver bullet for crisis communications. Because every crisis is unique, comes with its specific challenges. And because what was right yesterday can be wrong today. But there are a few basic principles that deserve attention – in peaceful times and especially in times of crisis. Here are five fundamentals we at Mundo Marketing embrace in any sort of emergency response.
– Strategic mindset
– Extensive experience
– Online and offline expertise
– Client comes first
– Small is beautiful
– Change is fact