Archive for category: Media Relations

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When Things Go Wrong: 5 Thoughts on Crisis Communications


No, there is no such thing as a silver bullet for crisis communications. Because every crisis is unique, comes with its specific challenges. And because what was right yesterday can be wrong today. But there are a few basic principles that deserve attention – in peaceful times and especially in times of crisis. Here are five fundamentals we at Mundo Marketing embrace in any sort of emergency response.

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The Media: Friend or Foe? 5 Thoughts on Media Relations


Sooner or later, every business or institution will be faced with the question: Shouldn’t we reach out to the media? Include media relations in our efforts to reach our target audiences? Make our voice heard in print and online, maybe even on radio and TV?

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