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Sustainability as Part of Corporate Communication in Germany
Sustainability is no longer a niche issue. It is highly topical, socially relevant and affects companies in every industry. However, it is a complex subject and some basic principles should be observed when communicating it.
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When Things Go Wrong: 5 Thoughts on Crisis Communications
No, there is no such thing as a silver bullet for crisis communications. Because every crisis is unique, comes with its specific challenges. And because what was right yesterday can be wrong today. But there are a few basic principles that deserve attention – in peaceful times and especially in times of crisis. Here are five fundamentals we at Mundo Marketing embrace in any sort of emergency response.
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Marketing Tool E-Newsletter: 7 Tips to Boost Conversion
E-newsletters don’t leave much margin for error. But follow a few simple rules, and your digital newsletter will be both effective and cost efficient.
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The Media: Friend or Foe? 5 Thoughts on Media Relations
Sooner or later, every business or institution will be faced with the question: Shouldn’t we reach out to the media? Include media relations in our efforts to reach our target audiences? Make our voice heard in print and online, maybe even on radio and TV?
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